# Raw Dog Food Brands Clash: Instinct, Rawbble, and Bixbi Compared

Pet owners choosing raw diets for their dogs face a crowded marketplace. Three major brands compete for attention: Instinct by Nature's Variety, Rawbble, and Bixbi. Each takes a different approach to feeding dogs a raw or raw-inspired diet.

Instinct offers both freeze-dried raw and raw-coated kibble options. The brand focuses on high protein content and minimal processing. Rawbble specializes in fresh, minimally processed raw meat diets designed to mimic what dogs would eat in nature. Bixbi provides raw dog food with an emphasis on ingredient sourcing and nutritional balance.

The main differences lie in processing methods and price points. Freeze-dried raw products like those from Instinct offer convenience and longer shelf life compared to Rawbble's fresh raw formulas, which require refrigeration or freezing. Bixbi positions itself between these extremes with products that balance raw nutrition with practical handling.

Cost varies significantly. Fresh raw diets typically cost more per serving than freeze-dried alternatives or traditional kibble. Owners should expect to spend $3-$6 per pound for quality raw options across these brands.

Before switching to any raw diet, dog owners should consult their veterinarian. Raw diets carry risks of bacterial contamination and nutritional imbalances if formulated improperly. Vets can assess whether a raw diet suits a specific dog's health status, age, and dietary needs.

Each brand has loyal followers. Instinct appeals to owners wanting raw nutrition with shelf-stable convenience. Rawbble attracts those committed to feeding whole, fresh ingredients. Bixbi draws owners seeking a middle ground with quality ingredients and practical storage.

The "winner" depends